Why should singles use The Datable rather than more established rival services?
Only 4% of marriages occur after couples meet on dating websites, Brotzman says.
"You're much more likely to have something in common if you share the same extended circle," Brotzman says.
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The Datable team believes adding a social layer to online dating and matching individuals with non-strangers is the future.
It's something that's missing from dominant dating sites such as or e Harmony, the team says. There are lots of dating sites, but they are not leveraging social.
"Social will redefine the dating space in the same way it's redefining every other market," Brotzman says. Social is the key differentiator." Would you use The Datable to find singles just a couple degrees of separation away?
Have you had successful relationships meeting someone through a friend?
The Datable urges users to round up eligible Facebook friends for a new social dating experiment.
Tag your "datable" friends for others to connect with.
We think that's much more effective than emailing strangers on regular dating sites." The Datable just makes dating easy and adds a "viral dynamic" to the online dating equation.
The more friends you have on The Datable, the more singles you'll have a chance to meet.
Users are also part-time matchmakers on the website because they will be facilitating introductions between friends.
Braver singles can also directly message the site's bachelors and bachelorettes.
It starts by building a network of single ladies and bachelors.